7 WAYS TO PROMOTE YOUR BUSINESS FOR FREE in 2022

We discussed word of mouth advertising in one of our previous posts (insert link). It’s what individuals need to know and how they can use it to build a successful business. However, in order to gain a customer’s attention, every firm must go above and beyond. Most firms, particularly startups, will find it difficult to afford these advertising strategies.

You would still see some of these free tactics for promoting your business if you could afford to hire a professional advertising company. Many people, however, do not devote enough time to learning them.

A few free techniques to promote your business are listed below. Some methods are offline, while others are online. Use as many as are appropriate for your company.

# 1: LOCAL GOOGLE

Google Local is a web-based local listing service for small companies. You only need to contact Google Local with your company’s name, address, phone number, and website address. You’ll need to confirm this information with a postcard, but it’s simple and gets you listed on Google quickly.

#2: COUPONS FROM GOOGLE

Have you thought about using coupons? Why not combine coupons and Google? If this sounds like something you’d like to try, the good news is that it’s simple. You have the ability to attract new clients as well as bring back old ones. All of this happens thanks to Google’s free coupon tool, which you can utilise to get your business listed in relevant local searches.

#3: GO TO THE YELLOW PAGES ON THE INTERNET

While getting your website included in the actual Yellow Pages book costs money, doing so on the internet is free. Remember that customers use the internet to learn about products before making a purchase from a company. As a result, having a listing in the online Yellow Pages makes sense.

#4: SIGN UP FOR YAHOO LOCAL.

Yahoo Local, like Google Local, provides a similar service. Of course, those who utilise the Yahoo search engine rather than Google gain from this. Yahoo is the second most popular web search engine and an essential component of any online search. Getting listed on Yahoo Local is also free.

#5: GET YAHOO LOCAL REVIEWS

One feature that Yahoo Local offers that Google Local does not is the ability for customers to leave reviews for your business. Setting up this process takes only a few minutes, but encouraging your customers to visit the website and leave a review is a critical step in promoting local companies. It’s easy to accomplish and just takes a few minutes, but it could mean the difference between a consumer choosing your firm over another’s.

#6 PUBLISH PRESS RELEASES

A press release can be sent to a news organisation. This is a better alternative than waiting for them to approach you. Make sure that what you have to say is relevant to the news, and that it is not a blatant pitch for your company. It could be a news release promoting a food drive for a local charity, for example. It might be a one-of-a-kind fundraising for a special child. You can do the same thing with internet press releases, but make sure they’re newsworthy before sending them out.

#7: EXCHANGE SERVICES WITH OTHER BUSINESS OWNERS

Is there a company that would be a good fit for you? You should trade services with them once you find one that is. Alternately, you may barter advertising with them. For instance, let’s say your company is a spa. You’re well aware that folks who visit your spa are concerned about their health. You team up with a local fitness club and swap advertisement flyers for their business while they do the same for yours at your location.

We’ll move on to more specific approaches now that this chapter has gotten you started with a few free ways to advertise your business. Many of the other activities in this book, on the other hand, are inexpensive or even free. They’re well worth the time you put in!